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Holiday gift-giving has a timing problem. The best gifts are not those that you find when going down a list of names, checking off each one as you toss something good enough into a cart, but the gifts that call
out someone’s name when you aren’t even shopping at all.
My mother goes the opposite direction. All year long she lays up supplies for unforeseen but inevitable gift crises, stacking her closets and garage with literal piles of goods she got on sale but with no intention other than the possibility of giving them away in the future. (This is why it is not uncommon to receive a gift from my mother that is two or three years old, especially when one of the piles loses integrity and sheers off a face of cheap toys and baby clothing to reveal a rich vein of comedy DVDs and paperbacks.)
Fortunately, Mom’s a pretty good gift giver, so she only uses those items as filler, or as a gift to one of the dozens of extended family members to whom she feels a giftly duty. Her primary gifts, the ones
she’s proud of, are the weird ones that somehow intersect with her family’s quirks. One year I unwrapped a box with a starter bagpipe set, which was perfect: I was genuinely intrigued by it, but never would have bought it one my own.
I don’t actually buy gifts for all my family and friends every year. That is in part because I’m an uncaring jerk, but also because I hate giving something just for the sake of it. I’d rather send a card (or
more likely a text message or email) to remind people that they’re being thought of than something that they’re not going to cherish. By the same token, some years I may spend several hundred dollars on a
gift for one person, while the next year I might not get them anything much at all. Capricious, maybe, but at least it keeps them guessing!
What would be optimal would be a hybrid of both my mother and my systems: an ongoing acquisition of gifts throughout the year as the spirit moves me. It’s just that I so often am not thinking of others
when I’m out browsing the aisles on a hot June day, and perhaps that’s a lesson for me to remember: the whole point of buying a gift for someone is to memorialize your feelings for them, to make them happier
in some small way, and that should be happening all year long. And you can’t do that by giving them something they’re just going to throw away.
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